The Government have really gone HAM with reopening the economy following the loosening of some restrictions in England. Now, most of our favourite restaurants are open for takeaway, and many are able to take sit-in guests, albeit with tables at a safe distance. For those who have been sitting indoors for months, this is a welcome change - a chance to experience some normality and meet up with people they haven’t seen for a while for some food they haven’t cooked themselves. However, there are still a large percentage of people who would still prefer to stay at home.To entice people out of their safe cocoons, the Government launched Eat Out To Help Out. Essentially, throughout August from Monday to Wednesday, customers will be able to receive a 50% discount when dining in at a participating restaurant. There’s no minimum spend required to get the discount and there’s no limit on the number of times you can use it each day.
Conflicting Messages From Our ‘Leaders’Announced as part of a Summer Statement to help revive the flagging hospitality economy, the Eat Out to Help Out scheme immediately captured the public’s attention, because who doesn’t want to save some cash - but its feedback wasn’t all good. Not only does the name of the scheme sound like a euphemism for oral sex IMHO, soon after Eat Out To Help Out was announced, so was a new campaign to tackle obesity which includes a new plan to put calories on all menus in restaurants with over 250 employees. The new obesity campaign uses figures that look at the average BMI (body mass index) in the UK, a measurement tool that has long been criticised for being unreliable, as it does not take into account muscle mass, bone density, overall body composition, nor racial and sex differences. Despite Public Health England saying that the case for action on obesity has “never been stronger”, trying to outlaw BOGOF deals and banning junk food adverts before 9pm, we’re being enticed into cheaper restaurant meals, which appears to directly contradict the Government’s stance on obesity. To announce both schemes at the same time is truly odd.